Values

• Fresh thinking, integrity and a curiosity about the subject.

• Working on every project as if it were our own.

• Respecting clients’ need for cost effective, timely information.

• Making life easier for those with business decisions to make about China. 

Principles

We have three main guiding principles that govern the way we work

• To provide accurate analysis with honest and realistic recommendations

• To never misrepresent our company identity in order to gain information

• To ensure confidentiality and to disclose any conflicts of interest

In addition, Amber also adheres to the SCIP Code of Ethics