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CHALLENGE | What are the exact number of potential buyers of client's component parts in China, specifically of two automobile brands? | CLIENT
| Singapore based auto components trader with interest in strengthening presence in China | APPROACH | Industry insider cooperation for primary research so that hard-to-find detail on the number and location of 2 automobile brand distributors as well as sales revenues and volumes were obtained | RESULT | Client based future business strategy and marketing strategy development on results, which also formed the basis of client's initial new business drive in China |
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“ Amber helped Gibbs technologies understand commercial issues and realities of establishing a footprint in China. We have been impressed by their ability in terms of speed of response and rapid concise communication of requirements. In our view Amber have consistently delivered value and quality in the work undertaken on our behalf demonstrating the highest level of professional standards.” Neil Jenkins, Founder and MD, Gibbs Technologies
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