Market entry, starting a business, consulting, industry trends, expert interviews, expansion strategy in China
Buyer Behavior

 CHALLENGE

What are the exact number of potential buyers of client's component parts in China, specifically of two automobile brands?

 CLIENT 

Singapore based auto components trader with interest in strengthening presence in China

 APPROACH

Industry insider cooperation for primary research so that hard-to-find detail on the number and location of 2 automobile brand distributors as well as sales revenues and volumes were obtained

 RESULT

Client based future business strategy and marketing strategy development on results, which also formed the basis of client's initial new business drive in China
 

"Amber's down to earth way of explaining, arranging and facilitating made what would otherwise have been a tortuous process, smooth and efficient."

John Lowe, Managing Director
Sheraton Blinds Ltd., London, UK





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