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 CHALLENGE | Required comprehensive customer and competitor survey to include detailed information on expansion plans and market growth projections. |  CLIENTÂ
| Leading US supplier of glass components for the automotive and architectural industries. | Â APPROACH | Competitive benchmarking exercise using a pre-agreed discussion guide.Interviews conducted with Technical Managers at 20 competitor firms as well as telephone questionnaires carried out with 350 factories to confirm purchasing behaviors, preferences and future growth plans. | Â RESULT | Client decisions on manufacturing capacity and sales force expansion in China informed by research. |
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"Amber's down to earth way of explaining, arranging and facilitating made what would otherwise have been a tortuous process, smooth and efficient." John Lowe, Managing Director
Sheraton Blinds Ltd., London, UK
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