Market entry, starting a business, consulting, industry trends, expert interviews, expansion strategy in China
Lead Generation

 CHALLENGE

Required rapid market overview and detailed company information on Chinese companies most likely to expand into overseas markets. The target was mid level companies with aggressive expansion plans.

 CLIENT 

Top, multinational law firm with a 10+ year history in China and offices in Beijing, Shanghai and Guangzhou.

 APPROACH

Design of a desk research, media tracking and opinion leader interviewing to formulate database of 70 companies that we considered to be the best mid-sized targets for the client's business.

 RESULT

Research formed the basis of client's marketing strategy.
 

"Amber's down to earth way of explaining, arranging and facilitating made what would otherwise have been a tortuous process, smooth and efficient."

John Lowe, Managing Director
Sheraton Blinds Ltd., London, UK





home | about us | services | resources | contact | site map |legal disclaimer | privacy statement

© 2007 Amber. All Rights Reserved