|
|
 CHALLENGE | Very limited knowledge of China but aggressive plans for rapid market entry without acquisition of partnership locally. |  CLIENTÂ
| Market leading US supplier of 3rd party extended warranty services. | Â APPROACH | Assessment of market entry options and exploration of acceptance of warranty programs. 50 executive interviews with senior management at Top 100 retailers in Beijing, Shanghai, Guangzhou, Dalian, Shenzhen, Qingdao, Nanjing, Hangzhou and Tianjin Analysis of market opportunities and identification of key threats. | Â RESULT | Final report informed feasibility study and client incorporated China company and began delivering warranty programs within 4 months to companies pre-selected by Amber. |
|
|
"I found Amber very professional and also personal in their approach. The end product has formed the basis of our marketing strategy." Business Development Manager
Allen & Overy
|
