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 CHALLENGE | Needed to accurately understand Europe's potential to capitalise on the growing outbound tourist market in China in order to guide sales and marketing investment in the region. |  CLIENTÂ
| European Tour Operator's Association, the industry regulator and largest tour operator association in Europe. | Â APPROACH | 40 interviews with senior managers at China's 10 largest travel agencies 200 interviews with tourists in Beijing, Shanghai and Guangzhou Focus group with Shanghai based international tour guides. | Â RESULT | Final report outlined strategies for European tour operators to win business from China and delivered Full briefing on the motivations and aspirations of Chinese visitors to Europe based on actual experience as well as perceptions of the travel experience. The report was delivered to all ETOA member companies. |
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"We would have no hesitation in recommending Amber for their knowledge of doing business in China, the attention to detail and depth of their work in this regard, and for the swift response they have given to the projects we have entrusted with them." CEO, The WCLS Group
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