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 CHALLENGE | How best to adapt product specifications in order to secure new markets in East Asia? |  CLIENTÂ
| US based supplier of aerial platforms with strong existing sales in China needed to verify tip off from company insider about the growth potential of a new industry segment | Â APPROACH | Significant desk research to establish field of potential end users within a defined industry segment followed by primary interviews based on in depth and complex questionnaire with procurement decision makers and influencers within the industry at the Top 5 largest end user groups | Â RESULT | Client indentified areas for improvement within the sales and marketing channels as well as product specification areas for improvement |
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"I found Amber very professional and also personal in their approach. The end product has formed the basis of our marketing strategy." Business Development Manager
Allen & Overy
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