We focus on filling knowledge gaps and delivering evidence to decision makers.

Psychologists have proven that most of us are unable to spot distortions in our own thinking and that’s dangerous for business. Using ‘gut instinct’ is good as long we have just enough process to counterbalance the most likely distortions of the decision maker.

Accessing the knowledge that lies within China can be difficult – culture, politics and customs present challenges and important insights can be lost without experienced interpretation. Amber enables clients to benefit from the wealth of experience and expertise that resides with experts in China.  

We typically analyze a great deal of primary and secondary information very quickly. We are reflective and rigorous about the insights and information we pass on to clients. Secondary research typically makes up less than 20% of our work on each project and we are able to move fast with preferential access to commercial databases and other information sources that are not publicly available.

Since we are purely focused on increasing client’s knowledge of China and do not offer other add-on services, there is no internal bias. All insights you receive from us are objective.

We combine detailed interpretation of results with the following techniques:

    * Face to Face Discussions
    * Group Discussions
    * Telephone Interviews and Surveys
    * Email surveys
    * Online and Secondary Research
     
Expert Network consultation – Amber’s proprietary expert network is one of our key resources and one that we are keen to extend. For more information on working with us as an industry expert, contact us directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

We believe any discussion with a senior decision maker should be a dialogue of equals and therefore our research team knows business – they all worked in business previously and are:

    * In tune with the language of industry;
    * Capable of asking the right questions in the right way; and
    * Sensitive to cultural influences when steering the discussion

Our team conducts interviews and discussions in a conversational manner that is proven to produce optimum results. The team speaks regularly with industry professionals at all levels, from the factory floor to the Boardroom. 

In terms of finding the experts, we leverage long standing existing relationships with customers, vendors, regulators and industry observers. We are skilled at reaching hard-to-access decision makers, reading between the lines and understanding the influence that business culture has on how things work in China. It is these qualities that get us to the real insights.

Our goal is to ensure that you achieve your objectives in building knowledge to support your business success in China.
 

Good intelligence increases new leads and win rates, saves management time and improves competitiveness.

It simply involves understanding what you sell, who you sell to and why customers come to you rather than someone else.

The need for business intelligence in China in particular is growing fast as international companies come under increasing pressure from global competitors and as interest in China from outside investors grows.

China is now the world’s 3rd largest economy and on a macro level, the balance is shifting increasingly towards China. On a micro level, there will be changes in the competitive landscape, new business models, increased M&A activity, increased focus on risk management, focus on core competencies, price pressure, emphasis on direct sales, new industry level regulations, changes in the labor market

Independent intelligence is the best way of minimizing the risk inherent in new investments or business expansion decisions.

Is your cash position secure?

Do you have reliable details of suppliers of customers and suppliers?

Are your costs minimized?

Do you regularly conduct analysis on most profitable new markets?

Do you have the right product mix?

Are your sales teams on top of competitor benchmarking and customer analysis to make sure your products are the most competitive they can be?

Is your message to your customers the right one and is it addressing their needs?

Do you have a well researched and ‘clean’ prospect list?

Amber's information and intelligence services can help:

    * Market Analysis
    * Competitive intelligence
    * Feasibility Study Research
    * Industry Trends and Forecasting
    * Partner and Distributor Identification and Assessment
    * Supply and Distribution Structure Mapping
    * Market and Regional Growth Projections
    * Corporate Reputation Studies
    * Market Entry Studies
    * Government Policy and Legislation Research