We focus on filling knowledge gaps and delivering evidence to decision makers.

Psychologists have proven that most of us are unable to spot distortions in our own thinking and that’s dangerous for business. Using ‘gut instinct’ is good as long we have just enough process to counterbalance the most likely distortions of the decision maker.

Accessing the knowledge that lies within China can be difficult – culture, politics and customs present challenges and important insights can be lost without experienced interpretation. Amber enables clients to benefit from the wealth of experience and expertise that resides with experts in China.  

We typically analyze a great deal of primary and secondary information very quickly. We are reflective and rigorous about the insights and information we pass on to clients. Secondary research typically makes up less than 20% of our work on each project and we are able to move fast with preferential access to commercial databases and other information sources that are not publicly available.

Since we are purely focused on increasing client’s knowledge of China and do not offer other add-on services, there is no internal bias. All insights you receive from us are objective.

We combine detailed interpretation of results with the following techniques:

    * Face to Face Discussions
    * Group Discussions
    * Telephone Interviews and Surveys
    * Email surveys
    * Online and Secondary Research
     
Expert Network consultation – Amber’s proprietary expert network is one of our key resources and one that we are keen to extend. For more information on working with us as an industry expert, contact us directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

We believe any discussion with a senior decision maker should be a dialogue of equals and therefore our research team knows business – they all worked in business previously and are:

    * In tune with the language of industry;
    * Capable of asking the right questions in the right way; and
    * Sensitive to cultural influences when steering the discussion

Our team conducts interviews and discussions in a conversational manner that is proven to produce optimum results. The team speaks regularly with industry professionals at all levels, from the factory floor to the Boardroom. 

In terms of finding the experts, we leverage long standing existing relationships with customers, vendors, regulators and industry observers. We are skilled at reaching hard-to-access decision makers, reading between the lines and understanding the influence that business culture has on how things work in China. It is these qualities that get us to the real insights.

Our goal is to ensure that you achieve your objectives in building knowledge to support your business success in China.