Good intelligence increases new leads and win rates, saves management time and improves competitiveness.

It simply involves understanding what you sell, who you sell to and why customers come to you rather than someone else.

The need for business intelligence in China in particular is growing fast as international companies come under increasing pressure from global competitors and as interest in China from outside investors grows.

China is now the world’s 3rd largest economy and on a macro level, the balance is shifting increasingly towards China. On a micro level, there will be changes in the competitive landscape, new business models, increased M&A activity, increased focus on risk management, focus on core competencies, price pressure, emphasis on direct sales, new industry level regulations, changes in the labor market

Independent intelligence is the best way of minimizing the risk inherent in new investments or business expansion decisions.

Is your cash position secure?

Do you have reliable details of suppliers of customers and suppliers?

Are your costs minimized?

Do you regularly conduct analysis on most profitable new markets?

Do you have the right product mix?

Are your sales teams on top of competitor benchmarking and customer analysis to make sure your products are the most competitive they can be?

Is your message to your customers the right one and is it addressing their needs?

Do you have a well researched and ‘clean’ prospect list?

Amber's information and intelligence services can help:

    * Market Analysis
    * Competitive intelligence
    * Feasibility Study Research
    * Industry Trends and Forecasting
    * Partner and Distributor Identification and Assessment
    * Supply and Distribution Structure Mapping
    * Market and Regional Growth Projections
    * Corporate Reputation Studies
    * Market Entry Studies
    * Government Policy and Legislation Research