Accessing the knowledge that lies within China can be difficult – culture, politics and customs tend to present challenges and important insights can be lost.  

We typically analyse a great deal of primary and secondary market information very quickly on all our projects. We are reflective and rigorous about the knowledge and information we pass on to clients.

Amber combines detailed interpretation of results with the following techniques:

• One-on-one discussions
• Group discussions
• Panel Research
• Email surveys
• Online or secondary research - responses within 24 hours

We deliver intelligence based on interviews with experts and all our work is heavily customized not just at the conception stage but throughout the project. We know that interviews with senior decision makers require the interviewer to be:

• in tune with the language of the industry
• capable of asking the right questions in the right way
• sensitive to cultural influences when steering the discussion

Our team conducts in-depth interviews in a conversational manner and can speak and listen intelligently to industry professionals at all levels, from the factory floor to the Board room.  

We are skilled at reaching hard-to-access decision makers, reading between the lines and understanding the influence that business culture has on how things work in China. It is these qualities that get us to the crux of the matter.

Market intelligence can be used to inform all sorts of decisions - our work regularly supports investment, customer acquisition and marketing strategy decisions at Board and senior management level.

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